I designed this logo as the basis of an identity for a new online store,

I liked the idea of all the letters being formed from the same shape, thus giving the impression of something created by a machine or as part of a mechanical process.

The center of the ‘O’ is pressed out to look like a chip, as in chippz and microchip. The work of genius I’m sure you’ll agree.

The process of building the letters was as easy as chopping bits out of shapes. I enjoyed doing this and remember being pleased with the outcome.